It all started with…
two turntables.
Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media, design and popular culture.
DJ, sticker artist, guerilla marketer, trend curator, data punk, t-shirt designer, coder, conversational designer, creative technologist and chief strategy officer, Colon was an early adopter of word of mouth street team marketing in the early aughts originating from his Brooklyn apartment-based agency Frenzy. The agency executed influencer marketing before the trend (or terminology) took off a decade later. Spearheading campaigns for Red Bull and Sony Music, those quickly morphed into early social media marketing campaigns for the likes of Coca-Cola, the WWE and Food Network. Colon then evolved the in-house brand content studio model at Microsoft, focusing on employee creators, which is now emulated and copied by Fortune 500 companies worldwide. A player/coach leader meets philosopher meets data-informed creative strategist, Geoff drives growth through trend innovation, analytics, empathy, and human understanding.
Geoff is the premiere expert on disruptive marketing and disruptive leadership development.
He has created award-winning work for IBM, Microsoft and Dell Technologies.
Clients include a variety of companies in a multitude of business verticals: American Express, Coca-Cola, The Economist, Food Network, NBC Universal, Netflix, Red Bull, Spotify, UPS and the WWE to name a few.
Colon has bylines in Advertising Age, and Fast Company, and appearances in Ad Week, Cheddar TV, Forbes, The Guardian, Investor’s Daily, NPR, NASDAQ Live, The New York Times and WABC-AM.
Author of the 2016 cult classic book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, Colon foreshadowed where we are now in the world of business with an emphasis on creators, short video storytelling and direct sales via founders and employees in a world once dominated by bundled centralized power that unwillingly cedes control to a more decentralized and unbundled reputation economics trust ecosystem.
A creator at heart, Geoffrey created and produced the long running top 100 business podcast Disruptive FM from 2013 to 2021 and was also executive producer of the Whalar podcast Everything Is Better with Creators in 2022 and 2023. He was co-host, co-creator and executive producer of the YouTube series The Download for two seasons with Jennifer Solomon-Baum.
Colon has created conversational design skills for Amazon Alexa, Google Assistant and Microsoft Cortana, he developed Bing AR, the future of search where results are 3D augmented, and worked on a 2019 art meets educational installation at Cannes Lions Festival of Creativity dubbed, “The Agency of the Future.”
He is an active speaker on the conference circuit and has keynoted events on five different continents.
Colon is also founder, co-founder and investor of several companies including Creative Studies, Everything Else, Feelr Media, Posted.Careers and Visionairies.
Geoffrey has come full circle in an Everything Is a Remix world. “I feel like I did 20 years ago in my Brooklyn apartment where those with an idea can carry that out without the need for corporate institutional infrastructures. That is a huge imbalance of power in which many are not prepared. Iceberg ahead.”
Colon educates businesses on how best to adopt and implement creative strategies incorporating digital, experiential, out of home and/or in person that captures mindshare, drives share of search, increases revenue and inspires others. He helps his current climates with AI marketing technical stack transformation using a unique approach focusing on human organizational design meets automation that enhances and does not replace human ingenuity.
Geoff was born in Bethlehem, Pennsylvania. The son of a political science college professor and child psychologist he spent most of his life in New York City but currently resides on the West Coast in Seattle, Washington. He is married to his longtime partner Allison Dunmire, has two daughters who want to be future artists and is a dog dad to a French Bulldog named Hamilton. When he’s not exploring the future you can find him watching or playing futbol, boxing, weightlifting, designing t-shirts, sticker slapping lamp posts, traveling, attending live concerts, reading and discussing the latest music, sneaker or macro economic trends.