It all started with…
two turntables.
Geoffrey Colon is a compelling creator voice at the rough edges of creativity, technology and society.
Creator, DJ, sticker artist, guerilla marketer, macro economic signal forecaster, data punk, t-shirt fanatic, coder, organizational designer, creative technologist, chief strategy officer and podcaster, Colon was an early adopter of word of mouth street team marketing in the early aughts originating from his Brooklyn apartment-based agency Frenzy. Frenzy executed influencer marketing before the trend (or terminology) took off a decade later. Spearheading campaigns for Red Bull and Sony Music, those quickly morphed into early social media marketing campaigns for the likes of Coca-Cola, the WWE and Food Network. Colon then evolved the in-house brand creator studio model at Microsoft, focusing on employee creators, which is now emulated and copied by Fortune 500 companies worldwide. Equally comfortable as a creator, individual contributor or player/coach leader, Colon’s style of “do as I can do, not as I say” philosophy meets data-informed creative mindset, helps drives growth through innovation, analytics, empathy, and human understanding.
Geoffrey is the premiere expert on disruptive marketing and disruptive leadership development.
He has created award-winning work for clients including Netflix, American Express, History, USA, Coca-Cola, IBM, Dove and Unilever and as an inhouse creator executive at Microsoft and Dell Technologies.
Colon has bylines in Advertising Age, and Fast Company, and has been featured or appeared in Ad Week, Cheddar TV, Forbes, The Guardian, Investor’s Daily, NPR, NASDAQ Live, The New York Times and WABC-AM.
Author of the cult classic business management book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, Colon foreshadowed where we are now in the world of business with an emphasis on creators in a merchant driven economy where audio meets video storytelling dominates and direct sales via founders controls marketplaces.
A creator at heart, Geoffrey created and produced the long running top 100 business podcast Disruptive FM from 2013 to 2021 and was also executive producer of the Whalar podcast Everything Is Better with Creators in 2022 and 2023. He was co-host, co-creator and executive producer of the YouTube series The Download for two seasons with Jennifer Solomon-Baum.
Colon has created conversational design skills for Amazon Alexa, Google Assistant and Microsoft Cortana, he developed Bing AR, the future of search where results are 3D augmented, and worked on a 2019 art meets educational installation at Cannes Lions Festival of Creativity dubbed, “The Agency of the Future.”
He is an active speaker on the conference circuit and has keynoted events on five different continents.
Colon is also founder, co-founder, investor and partner of several companies including Feelr Media, Magnetic, Posted.Careers and Visionairies.
Geoffrey has come full circle in an Everything Is a Remix world with the 2026 launch of Tenor.FM. “I feel like I did 20 years ago in my Brooklyn apartment where those with an idea can carry that out without the need for corporate institutional infrastructures that are decaying rapidly. Creative destruction of old institutions gives space for the design of new ones. We have to ensure we design these with ethics, freedom of thought and equal opportunity in mind. The huge imbalance of power should not be turned into a wider gap when it comes to equality. Iceberg ahead.”
Colon educates businesses of all shapes and sizes including solo creators on how best to adopt and implement strategies incorporating AI, digital, experiential, media and human behavior. He inspires others to think about how their actions and designs help capture depth, share of search, revenue, perception and influence. He helps his current clients (Adobe, Canva, Coca-Cola, Dropbox, Unilever) with AI marketing technical stack organizational design using a unique approach focusing on human capabilities mashed together with automation to help enhance and not replace human ingenuity.
Geoffrey was born in Bethlehem, Pennsylvania. The son of a political science college professor and child psychologist who both were Doctors of Philosophy degree holders, he spent most of his life in New York City. He currently resides in Seattle, Washington. He is married to his longtime partner Allison Dunmire, has two daughters who want to be future artists/creatives and is a dog dad to a French Bulldog named Hamilton. When he’s not exploring the future you can find him watching or playing football/futbol/soccer, boxing, weightlifting, creating art, listening to podcasts, sticker slapping lamp posts, traveling, attending live concerts, reading and discussing the latest music, sneaker or macro economic trends.