It all started with…
two turntables.
Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media, design and popular culture.
DJ, sticker artist, guerilla marketer, trend curator, data punk, t-shirt designer, coder, conversational designer, creative technologist and chief strategy officer, Colon was an early adopter of word of mouth street team marketing in the early aughts originating from his Brooklyn apartment-based agency Frenzy. The agency executed influencer marketing before the trend (or terminology) took off a decade later. Spearheading campaigns for Red Bull and Sony Music, those quickly morphed into early social media marketing campaigns for the likes of Coca-Cola, the WWE and Food Network. Colon then evolved the in-house brand content studio model at Microsoft, focusing on employee creators, which is now emulated and copied by Fortune 500 companies worldwide. A player/coach leader meets philosopher meets data-informed creative strategist, Geoff drives growth through trend innovation, analytics, empathy, and human understanding.
Geoff is the premiere expert on disruptive marketing and disruptive leadership development.
He has created award-winning work for IBM, Microsoft and Dell Technologies.
Clients include a variety of companies in a multitude of business verticals: American Express, Coca-Cola, The Economist, Food Network, NBC Universal, Netflix, Red Bull, Spotify, UPS and the WWE to name a few.
Colon has bylines for The Futurist, Advertising Age, and Fast Company, and appearances in Forbes, Billboard Magazine, Digiday, The Guardian, NPR, NASDAQ Live, WABC-AM and Cheddar TV.
Author of the 2016 cult classic book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, Colon foreshadowed where we are now in the world of business with an emphasis on social first content, short video storytelling and direct sales via founders and employees in a world dominated by bundled centralized power that unwillingly cedes control to a more decentralized and unbundled business meets reputation economics ecosystem.
A creator at heart, Geoffrey created and produced the long running top 100 business podcast Disruptive FM from 2013 to 2021 and was also executive producer of the Whalar podcast Everything Is Better with Creators in 2022 and 2023. He was co-host, co-creator and executive producer of the YouTube series The Download for two seasons with Jennifer Solomon-Baum.
Colon has created conversational design skills for Amazon Alexa, Google Assistant and Microsoft Cortana, he developed Bing AR, the future of search where results are 3D augmented, and worked on a 2019 art meets educational installation at Cannes Lions Festival of Creativity dubbed, “The Agency of the Future.”
He is an active speaker on the conference circuit and has keynoted events on five different continents.
Colon is also co-founder with business partner Matthew Kerbel of Everything Else. A consultancy that provides leadership education in the 21st Century in a world over-washed with technology and Artificial Intelligence.
Currently co-founder and Chief Strategy Officer of Feelr Media, Geoffrey has come full circle in an Everything Is a Remix world. Heading the boutique creative agency meets merchandise streetwear brand meets media production studio based in Los Angeles, Geoff is spending time with global Fortune 1000 clients on how they best tackle and lead using communication innovation: re-imaging brand communications in an era of digital brutalism design. He analyzes these trends on the short-form audio/video podcast On the Radar exclusively available on Spotify.
Colon educates businesses on how best to adopt and implement Lo-Fi creative strategies incorporating hybrid experiential activations that capture mindshare, drive share of search, increase revenue and inspire User Generated Content to drive continuous word of mouth in a social first media world.
Geoff was born in Bethlehem, Pennsylvania. The son of a political science college professor and child psychologist he spent most of his life in New York City but currently resides on the West Coast in Seattle, Washington. He is married to his longtime partner Allison Dunmire, has two daughters who want to be future artists and is a dog dad to a French Bulldog named Hamilton. When he’s not exploring the future you can find him watching or playing futbol, boxing, weightlifting, designing t-shirts, traveling, attending live concerts, reading and discussing the latest music, sneaker or economic trends.